From Kickoff To First Concept: How To Turn Brand Strategy Into Visual Direction

Smashing Magazine · [email protected] (Anastasia Sycheva) · Jul 10 · 1 min · 0 views

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The strongest visual concepts don’t start in Figma. They start with the right questions. Explore the pre-concept phase of brand identity design, where teams research brand context, uncover hidden assumptions with stakeholders, and turn shared direction into a…

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